Package Your Deal knows that you're an expert in your field, however, when it comes to online technologies, you may need some assistance in understanding the terminology associated with the services Package Your Deal provides. After all, we're here to help you! Below is a list of some common terms that you may hear in our discussions. If you have more questions, please do not hesitate to call us or contact us. We will answer your questions.

ActiveX

A programming interface (API), or a plug-in, that allows web browsers to download Windows programs.

Cache

A web browser or web server feature which stores copies of web pages on the hard disk of a computer.

CGI Program

A small program that handles input and output from a web server. CGI programs are generally used for handling forms input or database queries.

Clickthrough Rate

The number of times visitors click on an advertisement or hyperlink on a page, as a percentage of the number of times the page has been displayed.

Cookie

Information from a web server, stored on your computer by your web browser. The cookie provides information about your visit to the website for use by the server during a later visit.

Copywriting

The process of writing the words that promote a business, person, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy is to persuade the listener or reader to act -- to buy a product or ascribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

CSS (Cascading Style Sheets)

A W3C recommended language for defining style (such as font, size, color, spacing, etc.) for web documents.

Domain Name

The name that identifies a web site, such as www.packageyourdeal.com.

Download

To transfer a file from a remote computer to a local computer.

Flash

A vector-based multimedia format developed by Macromedia for use on the web.

Font

A collection of glyphs of a typeface, defining the size, family, weight, and style of the text.

Gigabyte (GB)

1024 megabytes. Commonly rounded down to one billion bytes.

GoogleGuy

GoogleGuy is employed by Google TM in Mountain View, California.  GoogleGuy can often be found participating in discussions on WebmasterWorld forums concerning Google index updates, and to some extent the algorithm.

HTML (Hypertext Markup Language)

HTML is the language of the web. HTML is a set of tags that are used to define the layout, content and the formatting of the web document. Web browsers use the HTML tags to define how to display the text.

Hyperlink

A link that points to another document. It can be in text or image format. Most often the link opens another web page.

JavaScript

The most popular scripting language on the internet, developed by Netscape.

Keyword

A word used by a search engine to search for relevant web information. For example, the typing the keyword "chocolate" into Google would display results for Hersheys.com.

Keyword Phrase

Refers to two or more keywords are combined to form a search query/string when using search engines. For example, "best restaurants san diego" would be a keyword phrase.

Multimedia

A presentation combining text with pictures, video, or sound.

Page Views

How many time a web page is visited. The same as Page Hits.

Pay Per Click (PPC)

Online advertising payment model in which payment is based solely on qualifying click-throughs, such as the Google Adwords program.

PDF (Portable Document Format)

A document file format developed by Adobe. Most often used for text documents. This format is efficient and easy to read on many platforms.

Plug-In

An application built into another application. A program built in (or added) to a web browser to handle a special type of data like e-mail, sound, or movie files.

Positioning

In relation to search engines, it is the position of a web page/website on the search engine results page.

Search Engine

Computer program used to search and catalog (index) the millions of pages of available information on the web. Common search engines are Google and MSN.

SEO - Search Engine Optimization

The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rules (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam. Package Your Deal never utilizes black hat SEO techniques and will refuse any request to do so. Using black hat techniques to artificially place a website high on the search engines usually results in permanent removal after the search engines become aware of it.

SERP - Search Engine Results Page

The pages of generated results returned after querying a search engine with keywords or a phrase.

URL (Uniform Resource Locator)

A web address. The standard way to address web documents (pages) on the Internet such as www.packageyourdeal.com.

Web Host

A web server that "hosts" web services like providing web site space to companies or individuals. Unless you have your own server, it is necessary to have a host to "house" your website.

Web Hosting

The action of providing web host services.